A Crankbunny is very magical type of fish - an aquatic being that inhabits particular waters only found in a handful locations in the world. Under the name Crankbunny, Animation Director Norma V. Toraya uses animation to create relevant visual stories about people, situations and emotions.
I work under the name Crankbunny as an animation director and 2D artist in NYC. With my unique approach, I have created a special space collaborating with various advertising folks, musicians and other types of lovely creators / thinkers for almost two decades. People hire me to make commercials, tv intros, music videos, concert projects, social media content, etc.
I’ve lived in a bunch of different large cities. I’ve directed commercial spots, TV intros, music videos and documentary film shorts for Nike, ING, Nestle, Darkhorse, Holt Renfrew, the band Rush, Etsy, W Network, MuchMusic, United Airlines and other similar lovely folks. My animated short “Animals Will Leave Us First” is part of the Museum of Modern Art permanent film collection.
I have gone to fancy schools for years and years of fine arts / film training / animation studies - yet in the famous words of a few old men, “I’d rather be fishing.”
I’m a big fan of instinct. My friends and family all share the same frustration of not being able to reach me. Don’t be surprised when I can’t say captain, Massachusetts, thyme and hearth correctly - English isn’t my first language.