A Crankbunny is very magical type of fish - an aquatic being that inhabits particular waters only found in a handful locations in the world. Under the name Crankbunny, Animation Director Norma V. Toraya uses animation to create relevant visual stories about people, situations and emotions.

Some things in life are slick, hip, polished and blatantly obvious. But for Norma V. Toraya, who’s known as Crankbunny, these are exactly the things she shies away from. Instead, she is more inclined to explore storytelling through curiosity and timeless concepts while working as an animation director and illustrator.

I work under the name Crankbunny as an animation director and 2D artist. With my unique approach, I have created a special space collaborating with various advertising folks, musicians and other types of lovely creators / thinkers for almost two decades. People hire me to make commercials, tv intros, music videos, concert projects, social media content, etc.
I’ve lived in a bunch of different large cities. I’ve directed commercial spots, TV intros, music videos and documentary film shorts for Nike, ING, Nestle, Darkhorse, Holt Renfrew, the band Rush, Etsy, W Network, MuchMusic, United Airlines and other similar lovely folks. My animated short “Animals Will Leave Us First” is part of the Museum of Modern Art permanent film collection.
I have gone to fancy schools for years and years of fine arts / film training / animation studies - yet in the famous words of a few old men, “I’d rather be fishing.”
I’m a big fan of instinct. My friends and family all share the same frustration of not being able to reach me. Don’t be surprised when I can’t say captain, Massachusetts, thyme and hearth correctly - English isn’t my first language.