Below is a small breakdown to show the 2D development that got smooshed (the technical term) into the dramatic realistic 3D world directed / created by IAMSTATIC for the RGC "Take the Reins" spot.
RGC Take the Reins
Playful discovery and a wee bit of magic. A look into a world that comes alive after the lights are turned off and the door closed. Crafted fully in CG, this warm and richly textured world acts like a sleepy backdrop for our wonderful tale. A blend of 3D and 2D, IAS integrated the illustrations /animations into the scenes to feel like the wallpaper had sprung to life.